About the Firm
Founded by fractional CFO Arron Bennett, Bennett Financials is a U.S.-based strategic finance firm serving service-based businesses earning $1M–$20M in revenue. Known for its agile, hands-on approach, the firm is changing the accounting industry by moving past simple compliance to CFO-level strategic insight to drive decisions, improve margins, and help owners scale with clarity.
“We’re not just here to reconcile books. We’re here to help owners make better decisions, faster,” says Arron.
The firm has a small but mighty team of accountants, bookkeepers, and tax strategists who operate more like a financial SWAT team than a traditional firm.
The Challenge
As Bennett Financials scaled, so did the need for real-time, client-facing dashboards. But pulling live data into a format clients could actually use meant too much manual work, exporting and fixing broken formulas. Reports were inconsistent, error-prone, and required tedious formatting.
Existing tools like Google Sheets didn’t give clients the visibility they needed to understand what was happening in their business. That lack of clarity slowed decisions. Once the team switched to live, automated dashboards, clients could finally see what mattered—and start making changes that moved the needle.
“It was time-consuming, fragile, and frankly, a huge waste of talent,” said Arron. “The team was spending hours every week on data cleanup when they could’ve been analyzing trends and helping clients make decisions.”
Before G-Accon, the firm tried a mix of tools: CSV exports, Zapier automations, and some basic scripts. Nothing stuck. Nothing synced properly. Nothing saved time.
The G-Accon Shift
That all changed when Bennett Financials found G-Accon, the real-time connector between Google Sheets and QuickBooks. G-Accon allowed their team to:
- Pull live QuickBooks data directly into custom templates
- Automate weekly and monthly reporting workflows
- Build reusable dashboards that update in seconds
- Collaborate with clients live in Google Sheets
“What used to take two hours now takes five minutes,” Arron said. “And it’s not just faster — it’s cleaner. More consistent. More scalable.”
Why They Love It
Ask Arron to describe G-Accon to another finance pro, and he keeps it simple:
“It’s like having a direct line between your brain and QuickBooks — but in Google Sheets.”
The team loves that they can build once and reuse endlessly. Templates don’t break. Formulas aren’t corrupted by manual exports. And their reporting now actually looks like their brand.
“G-Accon replaced spreadsheets with power tools,” says Arron. “It unlocked time, clarity, and a level of professionalism that’s hard to fake.”
Results & Takeaways
Since switching to G-Accon:
- The team saves an estimated 20+ hours per month
- Client reporting is now automated and standardized
- They can build reports on the fly during client calls
- Internal workflows are faster, cleaner, and easier to scale
G-Accon didn’t just eliminate manual work — it gave the Bennett Financials team more capacity to think strategically and deliver higher value.
“This is the kind of tool you don’t know you needed — until it makes your old workflow look ridiculous,” Arron adds with a laugh.
