There are moments in business that make you stop, take a breath, and really see how far you’ve come. This is one of those moments for us.
G-Accon has been selected as a Finalist in the Xero Global App Awards 2025, and honestly, it still feels a bit surreal. Not because we didn’t believe in what we were building, but because recognition like this reminds you that the long nights, the support tickets, the planning calls, the tiny improvements nobody notices but everyone feels, they all add up.
And now, here we are. A finalist in three categories:
- Global Practice App of the Year
- Australia Practice App of the Year
- UK Small Business App of the Year
Seeing our name listed across multiple regions brings a quiet sense of pride. It means real people, in real firms, across different parts of the world, trust and rely on us every single day. That trust matters!
Why This Moment Means More Than a Trophy
Awards are special, but we didn’t start G-Accon thinking about stages or celebrations. We started with simple goals:
- Help accountants save time.
- Help small businesses get control of their numbers.
- Make automation feel easy, not overwhelming.
If you’ve ever watched a finance team try to manage endless spreadsheets, reports, and system updates, you understand why this work matters. Accountants and bookkeepers serve as the quiet engine behind many successful businesses. People depend on them, and they depend on tools that don’t slow them down.
So yes, this finalist recognition feels big to us. It tells us our mission is working. And it reminds us that the effort to build something useful, even if it takes time, is always worth it.
How We Got Here
Someone once said real progress looks boring while it's happening. We get that. Most of our journey didn’t look like a highlight reel. It looked like:
- Suggestion emails at midnight
- Customer calls squeezed between development sprints
- Solving tiny bugs that only show up once in a blue moon
- Rewriting parts of the product because “good enough” wasn’t really enough
- Asking users, “What would make this easier for you?” and then quietly building it
Every improvement came from listening to real people doing real work.
A large accounting firm in London asked us for faster consolidation tools… we built them.
A small startup in Sydney needed smoother client reporting workflows… we listened.
A bookkeeper in Toronto just wanted one place to move Xero data into Sheets without all the manual steps… so we kept improving that flow, over and over again.
This is how you grow software, one helpful update at a time.
What Our Users Proved
Anyone can build software. But building software that fits naturally into the day-to-day life of accountants and business owners? That takes patience. It takes curiosity. And honestly, it takes a team that cares.
Our community taught us things we could never have guessed on our own. They showed us:
- Automation isn’t about replacing people; it’s about respecting their time
- Simple design beats complicated dashboards every time
- Reports should be fast, flexible, and easy to adjust
- Even the best tech needs a human support system behind it
And maybe the most important lesson of all:
"When people feel heard, they stick with you, not because they have to, but because they want to."
We never forget that.
What the Xero Global App Awards Represent
To us, being named a finalist isn’t only about our product. It represents:
- Trust from accountants and small business owners
- A strong ecosystem built by Xero and its partners
- A shared commitment to making work smoother and more human
- Proof that thoughtful tools win over flashy tools
The awards focus on apps that make a real difference, and that’s what makes this honor special. It means we’re contributing something meaningful to the industry, and that's the part we’re proud of.
What Happens Next
The final award winners will be announced in November. We’ll be watching, we’ll be cheering, and yes, we’ll be hopeful. But whether we take home the top award or not, this moment already feels like a win. Right now, our focus stays exactly where it has always been:
- Building features that save time and reduce stress
- Making reporting easier and faster
- Supporting accountants, bookkeepers, and small businesses
- Improving based on real feedback, not trends
The work doesn’t stop, and honestly, we wouldn’t want it to. Progress is a habit, not a phase.
Thank You for Being Part of This
To our users, partners, and supporters, thank you.
Every conversation, every feature suggestion, every “can this be faster?” message shaped us. And if you’ve ever reached out to our team, you know we don’t forget those moments. We take your feedback seriously because we understand what’s at stake for you and your clients.
If you celebrate this milestone with us today, know that you helped create it.
The Road Ahead
We have more updates on the way, more improvements planned, and more ways we hope to support your work. But for a moment, we’re simply grateful. It feels good to pause and acknowledge a milestone before getting back to the build-test-learn rhythm that made it possible.
Thank you for trusting us. Thank you for choosing us. And thank you for believing in a product built around real needs, not buzzwords. The journey continues, and we're glad you’re on it with us.
